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Branding - Ad Design by Michael Harring https://static1.squarespace.com/static/5b870bbdb98a78699cc906cd/5b9807150ebbe892503cc5ce/5ba548c4ec212dce98ece5aa/1582301796920/WR+-+Shirt+-+Willie+Nelson+Smoking+-+051018+-+MECHS_MensTeeShirt+Reference+-+Front.jpg Willie's Reserve - Branding https://static1.squarespace.com/static/5b870bbdb98a78699cc906cd/5b9807150ebbe892503cc5ce/5ba548b8652dea5cd507325d/1582301796938/WR+-+Shirt+-+Distressed+Logo+-+0918.jpg Willie's Reserve - Branding https://static1.squarespace.com/static/5b870bbdb98a78699cc906cd/5b9807150ebbe892503cc5ce/5ba5485e24a6946c25e6e6ef/1582301796918/WR+-+Lanyard+-+0918.jpg Willie's Reserve - Branding https://static1.squarespace.com/static/5b870bbdb98a78699cc906cd/5b9807150ebbe892503cc5ce/5ba1224b0ebbe8fb59df1619/1537286917476/WR---Logo-Evolution---0918.gif Willie's Reserve - Branding As the Creative Services Manager, I helped build and drive the visual brand development of Willie’s Reserve. My team created assets for every sector of business, including Marketing, Packaging, Sales, Store-within-store, regional and national advertising campaigns. Every project required different levels of oversight, I did everything form hands on design to the direction of brand assets and collateral. This body of work includes work I Art Directed with my team of designers. As a cannabis brand, we faced heavy regulations when it came to branding and packaging. We had to design for a unique audience and try to establish a recognizable brand in an environment where having well designed or heavily brand merchandise was slightly uncharted space with an unidentified target audience. 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