Willie's Reserve Branding

GCH, Inc. is a Colorado corporation founded as a specialized Intellectual Property development company, tasked with building a market leading enterprise with a premier portfolio of cannabis brands. The company was born out of a meeting at Willie Nelson’s kitchen table in 2014. That memorable conversation evolved into a vision and the launch of our signature brand, Willie's Reserve.

As the Manager of Creative Services, I helped build and drive the visual brand development of Willie’s Reserve. My team created assets for every sector of business, including Marketing, Packaging, Sales, Store-within-store, regional and national advertising campaigns. I also played a key role in instituting creative workflows on national level that increased productivity between GCH and localized state operators.