GoldieBlox is a disruptive children’s media company challenging gender stereotypes with the world’s first girl engineer character. Through the integration of storytelling and S.T.E.M principles, they continue to build a global character franchise with videos, animation, books, apps, curriculum, and merchandise.
During my time there as a design consultant, I assisted with improvement of brand assets, packaging refreshes, marketing collateral and email campaigns. We developed a myriad of creative tools that supported their need to easily adapt and create an ever-changing demand for visual communications. From editable fund-raising press-kits to finalized consumer facing collateral pieces I helped enhance and evolve their creative library.