SmartLab's passion is creating toys and games that give families opportunities to learn and play together. Their S.T.E.A.M products have earned more than 50 of the toy industry's most prestigious awards, including multiple Oppenheim Platinum awards, Good Housekeeping Best Toy awards, and Family Fun Magazine Toy of the Year awards.
As the Associate Art Director, I led the development and rebrand of the SmartLab Toy division. I also had the privilege to lead an amazing team of creatives, both in-house and out, to double our product line while flipping the production schedule from a spring to a fall launch. I managed full design production workflows from concept to post-production.